Websites are becoming an important part in our everyday lives. These can be social sites, blog sites or sites that generate revenue and interest for products or services you may offer. The problem we often have is we put too much on our sites. The excitement we have and want to share in the best ways possible often lead to a loss of interest due to incompatibility issues with different platforms. We need to remember the advancements in technology, different devices with internet connectivity and understand that our sites need to work on all of them. This article will aid in addressing the flaws that often prevent some platforms from accessing our sites and hopefully increase your traffic in the end.
Images need to be kept small to prevent loading issues for those using cellular devices and tablets or netbooks. Keep them in the 320×240 range or 640 range at the most. This guarantees that most devices will load your images quickly and reduce the time required for the rest of your site to load. People are impatient and if they have to wait for a site to load, they’ll move on to the next and in most cases not come back. Images, believe it or not, are one of the biggest culprits for dragging loading times down.
Selecting the appropriate graphics for your site is extremely important. We are not talking about butterflies or hot rod images either. Flash type video content is still not available on most phones or tablets so this type of content does not need to be on your page. However these devices do have apps that play content on certain sites like YouTube so post that content there and post links to the app and video on your site instead. Keep other forms of video to minimum size. Most devices will play wmv or mp4 clips so those will be accessible if the size is small and loading is quick.
Animated images, gifs, are cool but they are old school technology and will not play effectively on many portable devices and despite their tiny size of a MB or two, they take forever to load. Stay away from these types of images and don’t even bother with the blinking ones as they often will only show as a still image and just consume space on your end. Remember, most people are not using their PC’s as much as they did in the past. Portable device are taking the lead and these types of images are simply useless on those forms of technology.
As mentioned, portable devices are leading the internet usage pack right now and a fancy website will be slow loading and may not even be compatible with the different browsers the systems use. Keep to standard layouts that are appealing but let your content grab their attention, not the site template.
Fonts are the do or die of a website on newer devices. These need to be the standard professional fonts or text as the fancy fonts often will not load in some devices including the big brand smartphone that everyone seems to have due to their own browser being incompatible with many that are common on office suites.
These suggestions will lead you to having an optimal site accessible by most devices on the market today. These tweaks are easy and will make your site building experience a little easier and far more successful at the end of the day.